Mukbang is a trend that started in South Korea, where someone eats large amounts of food on camera while talking or interacting with viewers. Kids watch it mostly because it’s oddly satisfying and entertaining, kind of like food ASMR, and it can feel like hanging out with someone while they eat; I’ve noticed it’s especially popular because of the sounds, reactions, and sometimes over-the-top portions, which grab attention quickly on platforms like YouTube and TikTok.